BA (Hons) Marketing & Business

The undergraduate Marketing and Business course offered by Wrexham Glyndwr University is designed to provide a balance between academic theory and practical application. The course aims to produce graduates who can think critically and make an effective contribution in the competitive world of business and marketing.Course Content: The marketing and business course content begins with a grounding in essential business and marketing theories and practices. Over a period of three years, students will learn to develop marketing strategies, study campaign planning, the global business environment, and strategic marketing for managers. The course also covers aspects related to ethical and digital marketing.Key Modules: Some of the key modules within this course include Principles of Marketing, Business Context and Practices, Marketing Research, Global Business Environment, Campaign Planning, Ethical and Digital Marketing, and Strategic Marketing for Managers. Accreditations: The Marketing and Business course at Wrexham Glyndwr University is accredited by the Chartered Management Institute (CMI).Future Careers: The course is designed to prepare students for a variety of careers in marketing, sales, public relations, and general management. Graduates could also explore roles in advertising, market research, marketing communications, or event management.For more information on this course, please visit the official course page.