MSc Marketing

The Marketing MSc course offered by the University of Birmingham provides an opportunity to learn about and investigate strategic marketing issues, enabling individuals to gain knowledge of the theory and application of marketing at an advanced level. This course is designed to prepare students for a career in marketing by developing their understanding of marketing theories and methodologies.Course Content: The course content includes a comprehensive introduction to marketing theory and practice. It will delve into specific topics such as brand marketing, data marketing and analysis, digital and social media marketing, marketing strategies and campaigns, and more.Key Modules: The course comprises a variety of modules such as Marketing Strategy, Advanced Topics in Marketing, Brand Marketing, Marketing Analytics, Digital Marketing, Marketing Project, and more. Students also have the chance to conduct an independent marketing project which can be focused on a domestic or international company.Accreditations: The course is recognised by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Multi-Award Pathway (MAP).Future Careers: After completion of the course, students can expect to embark on careers in various marketing fields such as brand management, marketing consultancy, advertising, public relations, and more.For more information on this course, please visit the official course page.