MSc Marketing Management Practice

The Marketing Management Practice MSc at the University of Sheffield is specifically designed to provide students with the skills and knowledge needed to enter the marketing industry. The course's unique commercial focus will allow students to understand and apply marketing theory to real-world situations effectively. Course Content: The curriculum focuses on three major areas: translating theory into practice, understanding consumers, and developing your marketing skills. Students will learn how to use innovative marketing techniques, understand consumer needs and strategies, and delve into research methods to fully grasp the marketing dynamics in an ever-evolving market. The program also involves a unique practice-based approach through multiple group projects and individual assignments, ensuring students receive practical experience.Key Modules: Notable modules include Contemporary Marketing Practices, Consumer Behaviour, Marketing Communications, and the Marketing Workplace Project. The Marketing Workplace Project in particular is designed to help students transition to work by preparing students for interviews and practical group projects.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), making students eligible for a range of professional qualifications from CIM depending on graduated grade.Future Careers: The skills obtained from this course can lead to careers in a variety of sectors and roles including marketing, market research, brand management, and public relations. Graduates have gained employment at renowned companies such as Mercedes Benz, Molson Coors, and IKEA. For more information on this course, please visit the official course page.