MSc Digital and Social Media Marketing

The MSc Digital and Social Media Marketing course offered by the Plymouth University is a detailed postgraduate degree program that offers a comprehensive understanding of key concepts, strategies and techniques involved in digital and social media marketing. It provides students with the essential skills required to develop and implement effective and integrated digital marketing strategies.Course Content: The course emphasizes marketing strategies and tactics in a digital environment and applies them within the context of social media platforms. It further focuses on equipping students with specialized knowledge in consumer behaviour, digital marketing planning, content marketing, social media campaigns, marketing analytics, strategy making under uncertainty and leadership through change.Key Modules: Some of the key modules include Digital and Social Media Marketing Strategy, Digital Marketing and Social Media Context and Concepts, Digital Marketing Planning, Analytics for Digital and Social Media, Leadership and Change Management and Final Project or Dissertation.Accreditations: The program is certified by the Institute of Data and Marketing (IDM), UK. Once students complete certain modules, they are eligible to take up the IDM certificate in Digital Marketing, giving them further credibility in the industry.Future Careers: Post completion of the degree, students may find roles in areas such as Digital Marketing Management, Social Media Management and Digital Marketing Analytics in a variety of sectors. They can apply for roles like Digital Marketing Executive, Social Media Specialist, Content Marketing Specialist, SEO Specialist and many more digital-centred roles.For more information on this course, please visit the official course page.