MSc Digital Marketing

The Digital Marketing MSc at Liverpool Hope University is a course designed to provide students with a comprehensive understanding of the latest theories, techniques, and skills required in the modern digital marketing sector. Through this course, students are equipped with essential knowledge and skills to develop, manage and implement digital marketing strategies effectively.Course Content: The course content consists of a blend of core modules, practical work, and research, all aimed at broadening students' knowledge in digital marketing. This includes understanding social media engagement, website analytics, SEO and CRM strategies, email campaigns, and more. Key Modules: The course includes various modules such as Digital Marketing Strategy, Digital Creativity and Innovation, Digital Media Management, Marketing Research and Big Data, Design Thinking and Innovation, and Major Project where students will create their own professional digital marketing campaign.Accreditations: While the website does not mention specific accreditations, it states that the Digital Marketing MSc has been designed to provide students with the necessary skills and qualifications to embark on a successful career in the rapidly expanding field of digital marketing.Future Careers: This course opens up a range of career opportunities in the digital marketing sector. Graduates can enter roles such as Digital Marketing Manager, Social Media Manager, Data Analyst, SEO Specialist, Content Management, and many more. Students are equipped with skills relevant to both agency and client side roles.For more information on this course, please visit the official course page.