BA (Hons) Music and Contemporary Craft

The Creative Industries Business Management and Digital Marketing course offered by Liverpool Hope University is a program that aims to provide a sound understanding of the creative industries and the role of digital marketing within these industries. It combines the study of the economic, political and cultural context within which these industries operate with practical skills in digital and social media marketing.Course Content: This course is a blend of practice and theory, with a strong focus on developing digital marketing skills and understanding how they are applied in the creative industries. The course covers a wide range of areas including Music, Fashion, Gaming, Media and Performance. Students will gain a deep understanding of how the creative industries operate, how they are managed and how they interact with the broader cultural and political economy.Key Modules: Some of the key modules include 'Developing business in the creative economy,' 'Public Relations in the Digital Age,' 'Developing a media campaign,' and 'Professional communication skills.'Future Careers: After completing the course, students will have the skills required to manage creative teams and to work in roles involving strategic planning and digital marketing within the creative industries. Career options include marketing and business roles in creative organizations in areas such as music, fashion, film, television, and theatre.For more information on this course, please visit the official course page.