BA (Hons) Business Management and International Relations

The Business Management and Digital Marketing undergraduate course offered by Liverpool Hope University is designed to equip students with a sound knowledge of the principles of business management, as well as the skills required to apply innovative digital marketing strategies in real-world scenarios. The course enables students to understand the role of marketing within the wider global context and how digital tools and techniques can influence business strategies.Course Content: The course content has been carefully designed to facilitate a thorough understanding of core business principles and their application. Students will also explore a diverse range of digital marketing approaches and tools, including social media marketing, Search Engine Optimization (SEO), website design, and analytics.Key Modules: Some of the key modules of the course include Principles of Business, Digital Marketing Applications, Strategic Management, and Integrated Marketing Communication. These modules are crafted to combine theory and practical methods, ensuring students graduate with not just academic knowledge, but also applicable skills.Accreditations: The course is recognized by the Chartered Management Institute (CMI). Upon successful completion, students receive a Level 5 Certificate in Management and Leadership from the CMI in addition to their degree.Future Careers: Graduates of this course have a wealth of employment opportunities open to them. They are prepared for roles in digital marketing, public relations, marketing consultancy, brand management, product development, sales, and customer relationship management in a wide range of sectors. Graduates may also pursue further academic study in business or a related field.For more information on this course, please visit the official course page.