BA (Hons) Art History and Contemporary Craft

The Marketing and Media Communication course at Liverpool Hope University is designed for students interested in effectively engaging with a range of stakeholders in a world where communication and marketing are constantly evolving. The course amalgamates the academic theory of marketing and communication with the practical application of the dynamic changes that dictate the current environment.Course Content: The course places emphasis on understanding and dealing with complex issues such as target audience analysis, strategic planning, digital marketing, and integrated marketing communication. It also focuses on preparing students to adopt a flexible and innovative approach to marketing communications.Key Modules: Specific modules cover topics like Understanding Customers, Developing Marketing Programmes, Legal and Ethical issues in the Media, Public Relations Campaigns, Media Markets, and Digital Media Practice. Future Careers: Graduates of this course may develop career paths in advertising, digital marketing, public relations, sales, customer relationship management, branding and promotions, market research, teaching and academic research. For more information on this course, please visit the official course page.