BA (Hons) Art History

The Marketing undergraduate programme at Liverpool Hope University is designed to give students an understanding of the theory and practice of marketing. The course is underpinned by a philosophy of responsible business and takes a broad approach, incorporating both traditional and digital aspects of marketing in a modern business setting.Course Content: The course will teach students about markets, customers, product development, branding, advertising and communications technologies. Students will also learn about the process of creating and maintaining customer relationships. The course also explores how the discipline of marketing is influenced by global events and the ethical challenges within the sector. In the final year, students have the option of undertaking a work placement to get hands-on experience in the industry.Key Modules: The programme has been designed in line with the Chartered Institute of Marketing’s (CIM) professional development standards. Key modules include Consumer Insights: Theory & Practice, Strategic Marketing Management, Ethical & Sustainability Issues in Marketing, and Marketing Communications.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM). Additionally, graduates of this course will receive credits towards the CIM’s Certificate in Professional Marketing.Future Careers: Graduates of this course can pursue a range of marketing related roles, including market research, brand management, advertising, public relations, customer service, sales and marketing consultancy. They can work in a variety of sectors like business, industry, the media and education.For more information on this course, please visit the official course page.