BA (Hons) Acting and Sociology

The BA (Hons) Digital Marketing and Psychology degree at Liverpool Hope University provides a unique combination of two contemporary disciplines. The course is designed to equip students with a deep understanding of the technical expertise needed for digital marketing and the psychological theories behind consumer behaviour, preparing them for a career in marketing and business.Course Content: The course encourages students to develop digital skills, such as analytics and SEO, while also focusing on psychological principles that drive consumer behaviour. The curriculum takes a practical focus, encouraging students to engage with industry through real-world projects and case studies.Key Modules: Some of the key modules include Digital Marketing Principles, Consumer Psychology, and Digital Marketing Applications. In these modules, students will learn how to develop brand strategies, design online campaigns, perform SEO optimization, understand consumer decision-making processes and analyze marketing data.Accreditations: Not mentioned.Future Careers: The course prepares students well for a career in digital marketing. Graduates may find roles in advertising agencies, in-house marketing departments, digital marketing agencies, or continue their academic studies further.For more information on this course, please visit the official course page.