BA (Hons) Acting and Philosophy & Ethics

The Digital Marketing and Information Technology course offered by Liverpool Hope University is an undergraduate course designed to equip students with essential knowledge and skills for thriving in the modern digital business ecosystem. The course aims to provide students with a deep understanding of the strategic planning and management of digital marketing campaigns, combined with the practical application of modern IT tools and technologies. Course Content: The course's unique design ensures that students gain insights and expertise in both disciplines – Digital Marketing and Information Technology. The course content revolves around exploring the principles of digital marketing, strategic marketing planning, insights into consumer behaviour, and understanding the advanced techniques and strategies used in online advertising and social media marketing. On the IT side, the course focuses on developing skills in IT project management, web and software development, as well as data management and analytics.Key Modules: Some of the key modules offered in this course include Strategic Digital Marketing, Social Media Marketing, Web Development, Software Development, Data Management, IT Project Management, and Consumer Behaviour Insights.Future Careers: Graduates from this course can expect to thrive in a range of careers due to its dual focus on digital marketing and IT. Potential career opportunities may arise in areas such as digital marketing management, SEO and SEM strategy, web and software development, IT project management, data analysis, and more, in start-ups, SMEs, and large multinational corporations.For more information on this course, please visit the official course page.