BA (Hons) Acting and Musical Theatre

The Digital Marketing and Film & Visual Culture course at Liverpool Hope University is a unique and innovative program that offers a combination of digital marketing strategies and film and visual culture studies. It enables students to gain a deep understanding of the interrelationship between digital media, marketing, and visual culture, providing a comprehensive knowledge base in creative, communicative, and entrepreneurial abilities.Course Content: The course content is divided into two core disciplines. The first is digital marketing, which involves the study of social media, digital media, emerging technologies, as well as branding and consumer relationships in the digital world. The second is film and visual culture studies, which involves learning about the aesthetic, historical, theoretical, and institutional contexts of film and visual culture. Key Modules: Key modules include Marketing in Practice, Media and Advertising, Social Media Marketing/Consumer Behaviour, Digital Marketing, Independent Study in Digital Marketing, and Introduction to Marketing. Accreditations: While the course does not specify any accreditations, it is worth noting that Liverpool Hope University is ranked in the top 20 UK universities for graduate employment.Future Careers: The course equips students with skills relevant for roles in digital marketing, social media strategies, advertising, public relations and communications, film and television production, and arts and NGO sectors. Additionally, the course can act as a stepping stone towards pursuing further academic research in the respective fields.For more information on this course, please visit the official course page.