BA (Hons) Acting and Music

The undergraduate course in Digital Marketing at Liverpool Hope University is a modern, forward-thinking programme that equips students with the necessary skills and knowledge to excel in today's technology-driven market. The course is enriched by internationally recognised research, and enhanced by opportunities to engage with industry professionals in real businesses locally, nationally and globally.Course Content: The programme blends traditional teaching methods with a rich portfolio of online resources, including databases, E-books, and multimedia services, that meet the dynamic landscape of digital marketing. With a focus on digital branding, social media, SEO, PPC advertising, web analytics and email marketing, students are encouraged to critically evaluate the importance of digital marketing to today's businesses with a focus on business loyalty, customer relationship management and customer experience strategies.Key Modules: The course offers a broad range of topics including Principles of Marketing, Consumer Behaviour, Web Analytics, Social Media Marketing, and Digital Marketing in Practice. These modules are designed to improve transferable skills which are beneficial for a digital marketing career.Accreditations: The course is accredited by the Institute of Direct and Digital Marketing (IDM), enabling students to gain an additional professional qualification by attending extra-curricular workshops and passing the exam.Future Careers: Graduates from this course can look forward to career opportunities in various domains such as digital marketing management, social media management, SEO specialist, and web analytics, among others. Alumni have also found success as entrepreneurs, business owners, or in further postgraduate studies.For more information on this course, please visit the official course page: Digital Marketing - Liverpool Hope University.