BA (Hons) Acting and International Relations

Liverpool Hope University's BA (Hons) in Digital Creativity and Digital Marketing undergraduate course is designed to equip students with the skills and knowledge necessary in today's digital world. This course embraces both creative and commercial aspects of digital content creation and marketing, spanning a wide range of industries from advertising and PR to broadcasting and media.Course Content: The course introduces students to the world of digital marketing and explores contemporary topics such as social media, data insights, brand management, e-commerce, SEO and digital analytics. Students are also taught to use virtual reality, motion capture, 3D modelling, and broadcasting technologies. Key Modules: Key modules include Digital Content Creation; Branding; Promotions and Campaigns; E-Commerce and Virtual Reality Applications; Motion Capture and 3D Modelling; Broadcasting; Professional Development and Skills; International Marketing; Digital Media and Society; and a Final Year Project.Accreditations: The course is fully accredited by the University and offers a balance of theory and practical application that delivers a comprehensive understanding of digital creativity and digital marketing.Future Careers: This course prepares students for various employment opportunities in digital marketing and creative sectors such as advertising, public relations, marketing, management, e-commerce, and media production. The program also helps students develop the skills necessary to succeed in postgraduate studies or to start up their own businesses.For more information on this course, please visit the official course page.