MSc Applied Geographical Information Systems and Remote Sensing

The MSc Marketing Analytics course at the University of Southampton allows students to combine their mathematical skills with marketing insight. This program explores the three key areas of marketing analytics: descriptive, predictive, and prescriptive. Course Content: The comprehensive course content is split into three important areas, descriptive analytics which is about understanding customer and their consumption; predictive analytics which predicts customer's responses to different market conditions and marketing actions; and prescriptive analytics which optimizes marketing decisions. The course encompasses practical applications of statistics, data analysis and modelling, marketing theory, consumer behaviour and marketing strategy, and computing and business IT systems.Key Modules: The key modules for this program include Marketing Management, Marketing Research, Marketing Decision Analysis, E-Marketing, Understanding Consumer Behaviour, Big Data Analytics in Business, and Fundamentals of Computing for Data Analysis.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM) and is also accepted by the Institute of Data & Marketing.Future Careers: Graduates of the MSc Marketing Analytics could go on to work in roles such as Marketing scientist, Marketing consultant, Statistical analyst, Consumer behaviour analyst, Data scientist, or Marketing manager. For more information on this course, please visit the official course page.