BSc (Hons) Marketing with Study Abroad Year

The BSc Marketing with Placement Year at the University of Southampton offers a comprehensive course that focuses on equipping students with the necessary skills to excel in a marketing career. This program boasts strong links with industry partners and combines traditional marketing techniques with modern digital skills.Course Content: The BSc Marketing with Placement, which lasts four years, provides a combination of theoretical knowledge and practical experience through internships or placements. The first two years of study will focus on the fundamentals of marketing and business. In the third year, students will have an opportunity to work in a professional marketing role during their placement year. This experience will help them link their academic learning to the real business world. The final year is about deepening the understanding of strategic marketing and customer relationship management in addition to electing some course units according to one’s personal interest.Key Modules: The course comprises diverse modules such as Principles of Marketing, Professional Development in Marketing, Market Research, Customer Insight, Marketing Strategy, and Marketing Communications. There are also options to study areas according to personal preference, such as International Marketing, Digital Marketing, and Corporate Social Responsibility, among others.Accreditations: The BSc Marketing with Placement Year degree is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM). This recognition means students can gain professional certificates alongside their degree.Future Careers: Graduates can go on to work in a wide range of marketing roles. Some of the job profiles include marketing executive, digital marketing officer, brand manager, market researcher, and media planner. The placement year helps the students to develop relationships with potential employers and gain invaluable experience that often leads to job offers upon graduation.For more information on this course, please visit the official course page.