BSc (Hons) Marketing with Placement Year

The BSc Marketing Degree at the University of Southampton offers a comprehensive understanding of the principles of marketing, consumer behaviour, and brand management. It trains the students in effectively demonstrating their knowledge in creating, promoting, and delivering products and services that create value for clients and customers. Course Content: The course spans over a period of 3 years and covers various aspects of marketing, from understanding basic principles and exploring the complexities of consumer behaviour, to learning about brand management strategies. In conjunction with this, students will also explore issues related to the international business environment.Key Modules: While the course offers a variety of modules, some of the key ones include Introduction to Marketing, Understanding Statistics, Marketing Decisions, Buyer Behaviour and Marketing Research, Marketing Planning and Strategy, and Contemporary Issues in Marketing.Accreditations: The BSc Marketing Degree at the University of Southampton is fully accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. On completion of this degree, students will gain significant exemptions from the Institute's professional membership examinations.Future Careers: Graduating from the BSc Marketing programme at the University of Southampton opens up a wide array of career opportunities. Graduates from this course often take up roles in advertising agencies, brand management, market research, public relations, retail management, or areas of business.For more information on this course, please visit the official course page.