BSc (Hons) Business Analytics

The BSc Business Analytics Degree at the University of Southampton is a flexible course that provides a unique blend of computational, analytical, and business insights, preparing students to apply analytical tools to business challenges. This programme is carefully designed to enhance students' understanding of business strategy, behaviour, and development, and the role of data and advanced analytics in supporting decision-making.Course Content: The course guides students through a comprehensive programme that includes understanding the role of data in business decision making, key statistical concepts, business strategy, behavior, and development, building predictive models, and conducting business experiments. The course also involves practical workshops and projects where students can apply theoretical knowledge to real-world scenarios.Key Modules: The programme includes a wide range of modules such as: Introduction to Business Analytics and Big Data, Mathematics for Business and Economics, Quantitative Methods, Operations Management, Business Ethics and Society, Strategy, Marketing for Business Analytics, Managing Business Operations, and more. The final year gives students an opportunity to work on an individual project to showcase their acquired skills.Accreditations: The degree is accredited by the Chartered Institute of Marketing and the Chartered Institute of Management.Future Careers: This course can open up a wide range of future careers. Graduates go on to roles such as data analysts, data engineers, marketing analysts, operations research analysts, information systems managers, and many more. Students will be ideally equipped for careers in a wide range of data-intensive industries or roles that involve making strategic decisions in complex business environments.For more information on this course, please visit the official course page.