BSc (Hons) Acoustics with Music

The University of Southampton's Marketing with Study Abroad Year Bsc(Hons) degree is a four-year undergraduate course that provides a comprehensive understanding of marketing and equips students with the necessary skills to succeed in today's dynamic global marketplace. This educational curriculum presents an opportunity to enhance students' academic learning by spending a year abroad in one of the university's partner institutions, experiencing different cultures and expanding their international perspective.Course Content: The course covers a broad range of topics, including Advertising and Promotion, Consumer Behaviour, Global Marketing, Marketing Management, Marketing Research, and Strategic Management. The study abroad year helps students gain valuable international experience, enrich their studies, and improve language skills. Students are taught through a combination of seminars, workshops, and lectures and assessed via project work, written exams, and presentations.Key Modules: The key modules in this course are Introduction to Management Concepts, Introduction to Marketing, Principles of Organisation and Management, and Quantitative Methods and Information Systems., all designed to provide a firm grounding in marketing. Students can also select optional modules that cater to their specific interests and career aspirations, including Advertising and Promotion, Business Ethics, Contemporary Issues in Marketing, and Digital Marketing.Accreditations: The programme is accredited by the Chartered Institute of Marketing (CIM) and the European Foundation for Management Development (EFMD). It also meets the requirements of the Chartered Institute of Public Relations and the Institute of Direct and Digital Marketing.Future Careers: Graduates of this programme have gone on to attain successful careers in international marketing, advertising, marketing research, and public relations among others. In addition, the course also equips students with transferable skills useful in management and consulting roles across various industries.For more information on this course, please visit the official course page.