MA English Literary Studies

Marketing Management (Advanced) MSc at Lancaster University is a challenging but rewarding course that combines advanced study of best marketing practices with hands-on practical training. The course is ideal for students who wish to gain a comprehensive understanding of advanced marketing management, further develop their strategic thinking in marketing and enhance their employability in the job market. Course Content: This course is structured over three terms and includes a variety of core and optional modules. The first two terms consist of intensive learning on key aspects of marketing and strategic management. In the third term, students put their theoretical learning into practice by developing their own marketing strategy as part of their final research project. Key Modules: Some of the key modules included in the course are Advanced Marketing Strategy, Marketing Analytics, Marketing Research, Digital Marketing, Advertising and Branding, and International Retailing. In the third term, a Project module gives students an opportunity to develop and present their own marketing strategy.Accreditations: Upon successful completion of the course, students will receive an accredited degree from Lancaster University Management School, a quadruple-accredited business school.Future Careers: This degree prepares students for a variety of higher-level positions in marketing including roles like Marketing Manager, Brand Manager, Market Research Analyst, Digital Marketing Manager, and many more. Companies that have employed graduates of this programme include Google, Unilever, Microsoft, and Accenture, among others.For more information on this course, please visit the official course page.