MA English Literary Research

The MSc Marketing course at Lancaster University is a comprehensive program designed to equip students with the necessary skills and knowledge to excel in the world of marketing. The course emphasizes on traditional marketing disciplines and contemporary issues, with a focus on strategic marketing, marketing management, consumer behavior and research.Course Content: This course is divided into three terms and includes modules focusing on strategic marketing, marketing management, consumer behavior, and research. The course includes both compulsory and elective modules, allowing students to tailor the course to their interests. The final term is dedicated to a dissertation, which helps students further develop their research and analytical skills.Key Modules: The core modules of the course include Marketing Management, B2B and Services Marketing, Marketing Research, Marketing Theory, Strategic Marketing in a Digital World, Transformative Consumer Research, and Marketing Analytics. The elective modules further broaden the learning areas with topics such as Retail and Omnichannel Marketing, Digital Marketing, and Global Marketing Management.Accreditations: The course is accredited by The Chartered Institute of Marketing (CIM). This gives graduates an exemption from certain units of the CIM Level 6 Professional Diploma.Future Careers: Graduates of this program go on to work in a broad range of sectors, both domestically and internationally. Careers pursued by graduates include brand management, market insight and research analysis, advertising and digital marketing, and consultancy.For more information on this course, please visit the official course page.