MA Design Management

The Digital Business Innovation and Management MSc at Lancaster University is a course designed to give students the necessary skills to shape and lead digital transformations in businesses. It combines cutting-edge research with practical industry-led application, helping students to understand how technologies can optimize business processes and strategies.Course Content: This course focuses on core areas such as understanding digital business in the global context, learning how to manage digital business innovation, and getting to grips with data handling in organisations. The curriculum covers topics such as IT strategy and digital transformation, digital innovation and entrepreneurial strategy, digital platforms and business models, and relationship marketing in a digital era.Key Modules: The key modules in this course include Digital Strategy and Transformation, Digital Innovation and Entrepreneurial Strategy, Digital Platforms and Business Models, Relationship Marketing in a Digital Era, and Understanding Digital Business – Global Trends. The course also incorporates a Digital Business Innovation and Management Project module.Future Careers: On successful completion of this course, students can expect to have a clear path into roles such as Digital Business Analyst, Digital Business Development Manager, Digital Marketing Manager among others. This course is also a pathway to more advanced academic work including towards a PhD for those who wish to pursue a career in research or teaching.For more information on this course, please visit the official course page.