BSc (Hons) Marketing with Psychology

The Marketing with Psychology BSc (Hons) is a unique course offered by the prestigious Lancaster University, designed to intertwine the studies of marketing and psychology in a synergistic manner. By bridging the gap between these two disciplines, students gain a deep understanding of consumer behaviour, marketing strategies, and psychological principles. Course Content: The program curriculum is designed with cohesion between marketing and psychology concepts in mind. Starting with foundational topics in both fields, the course progresses to more integrative and advanced topics. All stages of the course involve learning about consumer behaviour, research methods, marketing strategy, and psychological theories. Key Modules: Core modules include Marketing, Academic Skills, Introduction to Psychology, and Business Economics among others. In subsequent years, modules like Psychology and the Individual, Marketing Research, and Consumer Behaviour come into focus, culminating in a marketing or psychology-related dissertation in the final year.Future Careers: Graduates of the Marketing with Psychology program find themselves equipped to work in a variety of sectors. The skills learnt in this course permit graduates to enter fields like marketing, advertising, market research, public relations, sales, and much more. Additionally, they are also well-prepared for postgraduate study. For more information on this course, please visit the official course page.