BSc (Hons) Marketing (Study Abroad)

The Marketing (Study Abroad) BSc Hons at Lancaster University is a practical and comprehensive course that provides students with the opportunity to study abroad, interact with international marketing professionals, and experience business in other cultures. The course sets a strong foundation in business and marketing principles, augmented by practical assignments and projects. The program also enables students to gain a global perspective on marketing with the addition of the study abroad year.Course Content: The course covers a broad range of marketing concepts and strategies. The course starts with the first year in which students gain knowledge about the principles of business management, marketing, and entrepreneurship. During the second and third years, they delve deeper into subjects like Consumer Behaviour, International Marketing, Marketing Research, Digital Marketing, and Branding. The third year is mainly devoted to studying abroad in one of the university's partner institutions. Finally, in the final year, students engage in strategic marketing decisions and partake in a rigorous research project. Key Modules: The key modules of this program include Introduction to Marketing, Marketing Research, Selling and Sales Management, Advanced Topics in Consumer Behaviour, Branding: Strategy and Execution, Digital Marketing.Accreditations: The course is accredited by the Chartered Institute of Marketing, the world's leading professional marketing body.Future Careers: The job prospects for graduates of this course are varied across sectors. Opportunities exist in marketing roles such as Brand Manager, Marketing Manager, Digital Marketing Specialist, and Market Research Analyst. Besides, the course prepares students for careers in sales, customer relationship management, marketing research, and social media management.For more information on this course, please visit the official course page.