BSc (Hons) Marketing (Industry)

The Marketing Industry BSc (Hons) program at Lancaster University aims to equip students with a comprehensive understanding of marketing and industry practices. The course is designed with heavy industry involvement which makes the program unique as it provides students with extensive practical and theoretical knowledge. Course Content: The course involves active and project-based learning. It offers real-life marketing briefs which allows students to tackle challenges faced by marketing professionals in real-world. Students learn to solve industry problems by working on consulting projects. The curriculum also includes an internship during the second semester of the second year and a six month industry placement in the third year.Key Modules: Some key modules in this course include Introduction to Marketing, Marketing Research, Consumer Behaviour, Digital Marketing, Marketing Strategy, International Marketing, and Branding. Accreditations: This course is accredited by the Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing (CIM). Future Careers: Upon completion of this program, students have numerous career prospects in marketing, sales, management, public relations, advertising, market research, and digital marketing sectors. The course also prepares students to be entrepreneurs and develop their own businesses. For more information on this course, please visit the official course page.