BSc (Hons) Marketing and Design

The Marketing and Design BSc (Hons) course offered by Lancaster University is a unique degree that combines the disciplines of Marketing and Design in a four-year degree programme, with the third year being spent on a placement. It provides students with the skills to use design processes and thinking in a business context, and apply these to marketing strategy and implementation. Course Content: This course covers a wide range of topics including visual communication, design thinking, service design, consumer behavior, and marketing strategy. Students will learn how to create and develop visual ideas, how to innovate in business, how to analyse and solve business problems and how to plan and execute marketing campaigns.Key Modules: Key modules in the programme include 'Introduction to Design', 'Marketing', 'Design and Marketing Strategy', ‘Design Management’ and 'Business and Industrial Economics'. The key modules provide a solid foundation for students to develop their expertise and strategic management skills.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), the leading international body for marketing and business development. Students also have the opportunity to gain additional professional qualifications through the CIM Graduate Gateway scheme. Future Careers: Graduates from this programme have a solid grounding for careers in sectors including design consultancy, design management, advertising, branding, consumer research, direct marketing, public relations, and retail marketing.For more information on this course, please visit the official course page.