BSc (Hons) Marketing

The Marketing BSc Hons course at Lancaster University offers holistic knowledge and understanding of the rapidly changing world of marketing that goes beyond the marketing function to touch upon other aspects of business. This course is part of the Lancaster University Management School, which is regarded as one of the UK’s top business schools. Course Content: This course introduces students to the crucial role that marketing plays in modern organizations. It offers them both a theoretical understanding of the marketing function, as well as the practical skills needed to succeed in this field. The course covers aspects like digital marketing, consumer behavior, and brand strategy. It also provides students with a broad economic, ethical, and international perspective of business. Key Modules: The course is structured into core and optional modules that cover important aspects of marketing. Some of the core modules include; Marketing fundamentals, Consumer Behaviour, Global Marketing, Marketing Research, Strategic Marketing Management and Branding. Accreditations: The Marketing BSc Hons course is accredited by The Chartered Institute of Marketing (CIM), the leading global body for the marketing profession. This not only ensures the high standards of the course content but will also give the students some exemptions from CIM’s professional qualifications. Future Careers: The graduates of this course have a strong grounding in marketing principles which places them on a career path that could lead to roles in advertising, brand management, digital marketing, marketing analysis and planning, public relations, and sales. For more information on this course, please visit the official course page.