BA (Hons) Advertising and Marketing

The Advertising and Marketing BA (Hons) program offered by Lancaster University equips students with a comprehensive understanding of advertising and marketing, challenging learners to critically evaluate the disciplines and apply knowledge to a range of contemporary challenges. Course Content: The program covers various areas such as consumer behaviour, marketing strategy, digital marketing, brand communication, creative advertising strategy, market research and marketing ethics to provide an understanding of the broad scope of the advertising and marketing sectors.Key Modules: Some key modules include Introduction to Business Analytics, Markets and Marketing, Academic Skills, Organisation Studies: Theory & Practice, Foundations of Business and Management, Advertising: Persuasion, Principle & Practice, and Dynamics of the Global Economy.Accreditations: This program is accredited by the Chartered Institute of Marketing (CIM), offering students opportunities to obtain professional qualifications through CIM Graduate Gateway.Future Careers: The course prepares students for future careers in advertising and marketing, and typical roles include marketing executive, client manager, advertising account manager, PR officer, market researcher, media planner, and advertisement sales coordinator.For more information on this course, please visit the official course page.