MSc Global Marketing & Communications

The MSc Global Marketing Communications course offered by The University for the Creative Arts is designed for students who wish to gain a deep understanding of global marketing communications. Practicing strategic and creative thinking, students will use the latest research methods to investigate the changing global market landscape, gaining professional skills that can be applied in a variety of roles. Course Content: This course combines practical and theoretical aspects, helping students understand the mechanics of global communications. The student will learn about international branding, strategy, segmentation, cultural marketing, and how to navigate the global communications landscape. You will also learn valuable skills in research methods to investigate changing global markets, alongside a critical understanding of the current issues and challenges in global marketing.Key Modules: The course comprises of major modules such as Global Marketing & Communications, Global Communications, Global Branding, Research Practices & Principles, Personal & Professional Development, Final Project, Creative Strategy & Implementation.Future Careers: The course is designed to provide the students with skills that are relevant across a wide range of roles in the sector. Graduates can expect effective careers as global marketing executives, brand managers, communications strategists, and various consumer insights roles.For more information on this course, please visit the official course page.