MA Luxury Business Management

MA Luxury Business Management is a course offered by the University for the Creative Arts that aims to equip students with the skills necessary to manage and succeed in the complex and competitive global world of luxury brands. This preparatory program enables students to address the practical and emotional aspects of the luxury brand market while focusing on areas such as marketing, brand management, and consumer behavior. Course Content: This course focuses on areas including brand management, marketing, consumer behaviour, and entrepreneurial skills with a supplementary focus on critical thinking and problem-solving abilities. The coursework also includes internship placements to provide hands-on experience and industry insights. There's an emphasis on exploring innovative and sustainable approaches to business within the global luxury market.Key Modules: The focused modules in this program are Branding, Communication, Consumer Behaviour, Integrated Business Strategy, Social Media & Search Marketing, Luxury, and Entrepreneurial Practice & Problem Solving. Additionally, students undertake a final project in the form of a Dissertation, Business Research Project, or Work-Based Project.Future Careers: A degree in Luxury Business Management prepares students for a wide range of career opportunities. Alumni have successfully entered various roles in marketing, brand management, and business development within the luxury sector. They work with companies such as Gucci, Esteé Lauder, Sotheby's, and Christie's.For more information on this course, please visit the official course page.