MA Global Marketing & Communications with Integrated Pre-Masters

The MSc Global Marketing Communications course offered at UCA is a comprehensive programme designed to enhance the skills and knowledge of students in the realms of marketing and communications. Through this course, the students are enabled to become innovative marketing professionals capable of handling audience needs and behavioral shifts across various markets. Course Content: The course comprises a diverse blend of theoretical models and practical implications. It covers a variety of topics like digital marketing, diversity and inclusion, sustainability, marketing strategies, media planning, and creative management to equip students with a comprehensive understanding of the field. Key Modules: Core modules of the course include Principles of Marketing, Consumer Behavior, and Insights, Integrated Marketing Communications, Digital and Direct Marketing, and Global Marketing Strategy. Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), a highly recognized professional marketing organization. This means that students on this course have a greater competitive advantage, as they will be seen as having an industry-relevant qualification. Future Careers: Upon completing this course, students can expect careers in a wide range of marketing and communication sectors. Roles may include Marketing Manager, Communications Executive, Digital Marketing Specialist, Public Relations Manager, and more. The course also prepares students for entrepreneurial roles in the field of marketing. For more information on this course, please visit the official course page MSc Global Marketing Communications.