BA (Hons) Digital Marketing & Social Media with Integrated Foundation

The BA (Hons) Digital Marketing & Social Media course, offered by the University for the Creative Arts, aims to equip students with the necessary skills and knowledge to excel in the realms of digital marketing and social media. This full-time course, which can be pursued over a span of three to four years, covers a diverse range of subjects, and is taught by experienced industry professionals who provide guidance and insight into the ever-evolving digital landscape.Course Content: The course includes practical workshops, lectures, seminars, group tutorials, and independent study. It focuses on concepts such as online marketing, social media marketing, search engine optimization, and content creation, among others. Over the span of the course, students are encouraged to develop their own creative digital marketing campaigns and strategies, while also learning how to use leading industry software and platforms.Key Modules: The course modules are divided across three years. In the first year, students learn the basics of digital marketing and social media, including digital marketing campaign creation, brands and branding, and effective use of social media. In the second year, modules cover topics such as digital video production, web and app design, and digital entrepreneurship. The final year allows students to work on their independent research project, alongside modules such as digital culture, multi-platform storytelling, and professional futures.Accreditations: While the course does not specifically mention any accreditations, it is worth noting that the University for the Creative Arts is a renowned institution with strong industry connections.Future Careers: Upon completion of this degree, students can pursue careers in digital marketing, social media management, content creation, SEO strategy, digital entrepreneurship, web and app design, and many other roles within the expansive digital landscape.For more information on this course, please visit the official course page here.