BA (Hons) Digital Marketing & Social Media

The BA (Hons) Digital Marketing & Social Media course offered by the University for the Creative Arts (UCA) is a dynamic and contemporary program that empowers students to craft innovative marketing techniques and campaigns for the digital domain. Developed in tandem with industry experts, these courses are designed to help students respond creatively to live briefs, learn to deliver effective digital communications, and become professional storytellers.Course Content: Over the duration of the program, students will be taught to understand and apply marketing theories and practices in the context of digital environments. The course will develop digital marketing skills in students through a combination of course tuition, live project work, and industry networking opportunities. The course modules emphasize problem-solving, making industry connections, understanding audiences, and delivering effective marketing communications.Key Modules: Within the course, students will engage with modules such as Introduction to Digital Marketing & Social Media, Creative Entrepreneurship, User Experience and Design, Professional Practice, Integrated Marketing Communication Strategy, and the Digital Marketing & Social Media Project.Accreditations: The BA program in Digital Marketing & Social Media isn't specifically accredited by an external body. However, UCA is a recognised institution offering quality education.Future Careers: This course’s goal is to prepare students for careers in a diverse range of sectors and roles, including Digital Marketing Manager, Social Media Manager, SEO Specialist, Content Manager, Digital Strategist, Online PR Manager, and many more. There is also an opportunity for further study at the postgraduate level.For more information on this course, please visit the official course page.