BA (Hons) Advertising with Integrated Foundation

The BA Advertising course offered by The University for the Creative Arts (UCA) provides students with a comprehensive understanding of international advertising and brand communication. This course introduces students to strategic thinking, commercial creativity, audience understanding, brand management, creative technology and business-focused challenges, equipping them with the skills necessary to excel in the world of advertising. Course Content: The course covers key aspects of advertising including creative strategies, advertising campaigns and advertising brand management. Students will learn to create and present advertising campaigns, and explore the impact of social, economic and cultural factors on consumer behaviour. They will also gain an understanding of ethics and laws related to advertising.Key Modules: Key modules include 'Introduction to advertising', 'Creative Strategies and the Advertising Process', 'Planning and Executing Advertising Campaigns', 'Advertising-Brand Management', 'Emerging Issues in Advertising', 'Advertising and Promotion in Context' and 'Research Project.'Accreditations: No specific accreditations are listed for this course.Future Careers: Graduates from this course will be equipped for a career in international advertising and brand communication. Position opportunities post-graduation may include roles as a Creative Copywriter, Art Director, Strategist, Account Manager, Planner or Producer within an advertising agency. For more information on this course, please visit the official course page.