BA (Hons) Advertising

The BA Advertising course offered by the University for the Creative Arts (UCA) is a comprehensive and cutting-edge program that takes a hands-on, innovative approach. Designed to build collaborative, entrepreneurial, and critical thinking skills, this course emphasizes realistic experience to better prepare students for the working world of advertising.Course Content: The course incorporates a blend of traditional lectures, interactive sessions, and practical workshops. It offers a unique focus on the entire advertising process from the initial concept to the final product, covering aspects of design, copywriting, art direction, account management, and planning. The program includes creative, strategic, and technological aspects of advertising. Key Modules: The course structure comprises key modules such as Advertising Concepts & Applications, Media & Society, Understanding Consumers, Creative Strategies & Tactics, and Professional Practice. The final year allows students to specialize in a chosen area of interest.Accreditations: This course has been awarded membership status by the Institute of Practitioners in Advertising (IPA) and the Industry Advisory Board.Future Careers: The course provides students with the necessary skills and knowledge for a wide range of careers in advertising, including roles in creative practice, management, or research. Past graduates have secured jobs at globally renowned advertising agencies such as Ogilvy, BBH, and JWT.For more information on this course, please visit the official course page.