MSc Strategic Marketing Masters

The Marketing MSc course at Cardiff Metropolitan University is a challenging and innovative program that enhances marketing knowledge, develops advanced skills related to study, research, and analysis of marketing contexts, developing and implementing strategies. Course Content: The course includes a diverse range of contemporary issues in marketing, such as digital marketing, consumer behavior, strategic marketing, and international business. The program involves case studies, team working, research, and intensive interaction with industry through visiting speakers and company visits. It also incorporates a live consultancy project that provides a 'real-world' learning experience. Key Modules: The course includes key modules like Marketing Strategy & Decision Making, International Business & Globalisation, Digital Marketing & Decision Making, Innovation & Creativity, Live Case Study, research methods, and Dissertation.Accreditations: The MSc Marketing program at Cardiff Metropolitan University is dual accredited by the Chartered Institute of Marketing (CIM), a recognized professional body for marketers worldwide.Future Careers: Upon graduation, students would have the skills required for a career in marketing or business management. They could also opt for roles in consultancy or to pursue academic research. The various modules covered in this course prepare students for roles such as marketing executives, market researchers, media planners, or marketing management.For more information on this course, please visit the official course page.