MSc Fashion Marketing Management

The Fashion Marketing Management MSc at Cardiff Metropolitan University is designed to provide students with an understanding of developmental processes and strategies associated with high-level marketing decisions in the global fashion industry. This course aims to develop a critical understanding of marketing techniques and strategies used by fashion brands and creative decision making. This comprehensive program also focuses on fostering creativity and innovation skills.Course Content: The content of the course includes areas such as fashion trends in marketing, prediction and strategy, brand management, fashion buying and merchandising, and creative marketing techniques. Coursework, case studies, and projects based in the real-world fashion industry are used to demonstrate how strategic marketing can influence fashion management.Key Modules: Some of the key modules of the course are Marketing and Strategy, Buyer Behaviour and Multichannel, PR and Promotion in Fashion, Creativity, Innovation and Enterprise in Fashion, and Fashion Buying and Merchandising.Future Careers: After successful completion of the program, potential career opportunities include PR, buying, merchandising, and fundraising in the fashion sector. Graduates are able to pursue various positions related to the marketing and management field in the fashion industry.For more information on this course, visit the official course page here.