BA (Hons) Sales and Marketing Management

The Sales and Marketing Management BA (Hons) Degree offered by Cardiff Metropolitan University is designed to provide students with a comprehensive understanding of the business environment and the importance of sales and marketing practices within it. The course is aimed at those seeking to develop a career in the business sector with a specific reference to sales and marketing.Course Content: Throughout the course, students study the theory of marketing, sales, and management, and apply this knowledge to a range of business and organisational scenarios. The course allows students to develop intellectual, professional, personal and transferable skills which they can apply in a wide range of business environments.Key Modules: Students have the opportunity to learn through a range of modules like Marketing Management, Sales Management, International Marketing, Digital Marketing, Marketing Research, Strategic Marketing and a personal dissertation project.Accreditations: The course is accredited by the Institute of Sales Management (ISM), ensuring the course content is relevant and up-to-date with current industry demands.Future Careers: Graduates of the program have a number of career options including roles in advertising and public relations, sales and marketing management, customer relations management, digital marketing, marketing research and strategy development.For more information on this course, please visit the official course page here-Degree.aspx).