BA (Hons) Public Relations (PR) and Marketing Management

The BA (Hons) in PR and Marketing Management at Cardiff Metropolitan University is a course specifically designed to enable students to strategically plan and implement creative PR and marketing campaigns. The course offers a balance of theory and practical skills, aiming to create adaptable, resourceful, and technologically competent practitioners. It focuses on emerging trends and contemporary issues in PR and marketing.Course Content: The program focuses on core concepts in the first two years covering topics like Professional Development, Principles of PR, Marketing Theory & Practice, Creating Narratives, Research Methods for PR and Marketing, Creative Marketing Communications, and Digital PR. In the final year, students specialize in areas such as Branding: Strategy and Management, Digital Marketing in Practice, Global & International PR, and Integrated Marketing Communications in a Digital World. All years of study consist of a blend of mandatory and optional modules.Key Modules: Some of the key modules that students will study include Principles of PR, Marketing Theory & Practice, Digital PR, Research Methods for PR and Marketing, Branding: Strategy and Management, and Global & International PR.Accreditations: The course is endorsed by the Chartered Institute of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM). It offers a direct pathway to becoming a full member of the CIPR and gaining Chartered Marketer status with the CIM.Future Careers: Graduates of this course can go onto careers in a number of roles such as PR Consultants, Digital Marketing Specialists, Brand Managers, Event Managers or Market researchers. The degree also equips students with transferable skills for a range of business sectors including the charity, culture and leisure sectors, small businesses and startups, and large multinational companies.For more information on this course, please visit the official course page-Degree.aspx).