BA (Hons) Marketing Management

The Marketing Management BA (Hons) course at Cardiff Metropolitan University is designed to provide students with an in-depth understanding of the multi-faceted domain of marketing management. It equips students with the necessary knowledge and skills, providing them with the analytical tools used in the marketing world, while fostering their creativity and aptitude.Course Content: The curriculum is structured around three main stages, which help students understand the concepts and processes of marketing, operate from a strategic marketing viewpoint, and learn about controlling the marketing function. Moreover, it encourages students to apply the principles of marketing for the success of businesses and organisations in a global context. The course also includes work placements and opportunities to work on real business projects.Key Modules: While the course provides a solid foundation in business and marketing, it includes modules like Contemporary Marketing, Strategic Marketing Decision Making and Business Simulation Game amongst others. In addition to core marketing modules, students can choose from a range of interesting optional modules to shape their degree in line with their interests and aspirations.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and features a Dual Award status, which implies students on this course will receive exemption from certain parts of the CIM qualifications, upon successful completion of the degree.Future Careers: After graduating, students can build careers in advertising, sales, PR, product and brand management, marketing research services, and other marketing related roles. The course also prepares them for entrepreneurial roles, should they wish to start their own business.For more information on this course, please visit the official course page.aspx).