BA (Hons) Fashion Marketing Management

The BA (Hons) Fashion Marketing Management course at Cardiff Metropolitan University combines fashion, marketing, and management to prepare students for an exciting and dynamic career in the fashion industry. The course puts strong emphasis on the business and marketing elements of the fashion industry, aiming to produce graduates with a comprehensive understanding not only of the design and creation aspect of fashion but also its promotion, and the management of the brands associated with this competitive sector.Course Content: The course develops students' skills in fashion marketing and management, combining creative thinking with practical business skills. Students will learn about all aspects of the fashion industry, from the initial concepts and designs, through to the marketing and selling of the finished product, and even the management of fashion brands. Key topics include fashion marketing communications, fashion events, public relations and journalism, and the application of marketing theory in the context of fashion. Key Modules: The curriculum covers areas such as Marketing Planning, International Fashion Marketing and Management, Retail Marketing Management, Fashion Buying and Merchandising, and Creative Fashion Marketing. Additionally, students will undertake independent research in their final year.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), which gives students the opportunity to gain professional qualifications through CIM Graduate Gateway.Future Careers: Possible career paths for graduates include fashion buying, merchandising, marketing, public relations, events management, and fashion retail management. Some graduates may also choose to set up their own business or progress into further study.For more information on this course, please visit the official course page.aspx).