BA (Hons) Fashion Buying and Brand Management

The Fashion Buying and Brand Management BA (Hons) Degree at Cardiff Metropolitan University is a unique program designed to provide students with a distinctive blend of theoretical understanding and professional practical experience in fashion buying, merchandising and brand management. The course aims to train and prepare aspiring professionals for the ever-evolving fashion industry, with a focus on developing their analytical, creative and commercial skills.Course Content: This program combines key elements of fashion buying and merchandising financial performance, with relevant aspects of fashion branding and creative direction. It also addresses issues related to sustainable fashion. Theoretical instruction is supplemented by the practical application of knowledge, skills, and understanding; applied through live industry-led projects and work experiences. Key Modules: The program covers diverse topics including Introduction to Fashion Buying and Promotion, Fashion Cultural & Contextual Studies, Emerging International Markets, Innovative Product Development, and Professional Practice in Fashion Buying and Merchandising.Accreditations: This course has been accredited by the Chartered Management Institute (CMI), the Chartered Institute of Marketing (CIM) and The Textile Institute. Successful completion of the course can also lead to a CMI level 5 qualification in Leadership and Management.Future Careers: This course provides an excellent base for careers including Fashion Buyer, Fashion Merchandiser, Trend Forecaster, Supply Chain Manager, Visual Merchandiser, and Marketing Executive among others in the global fashion industry.For more information on this course, please visit the official course page: Fashion Buying and Brand Management BA (Hons) Degree-Degree.aspx).