BA (Hons) Digital Marketing Management

The BA (Hons) Digital Marketing programme offered by Cardiff Metropolitan University is a full-time, three-year course that equips students with the skills and knowledge to succeed in the ever-growing digital economy. This course is designed to develop a critical understanding of the impact of digital technology and digital marketing practices on consumers and businesses. Course Content: The course incorporates a mix of theory and practice and encourages students to develop their creative and strategic skills through a range of activities, including interactive workshops, online tasks and group projects. It also ensures that students understand both the theory and application of digital technologies, platforms and marketing approaches.Key Modules: The curriculum spans various key topics like Digital Marketing Environment, Digital Advertising, Digital Branding Strategy, Digital Entrepreneurship, Social Media Marketing, Digital Analytics, and Contemporary Marketing Practices. Towards the final year, students will work on a Digital Project to demonstrate the skills and knowledge acquired throughout the course.Accreditations: This programme is accredited by the Chartered Institute of Marketing (CIM), offering students the opportunity to graduate with a degree as well as an internationally recognised professional qualification. Future Careers: Graduates of this course can explore opportunities in a variety of roles in the digital marketing landscape, such as social media marketer, mobile marketing specialist, digital marketing analyst, brand manager and content marketer in diverse sectors.For more information on this course, please visit the official course page here-Degree.aspx).