BA (Hons) Brand and Marketing Management

The Brand and Marketing Management – BA (Hons) Degree at Cardiff Metropolitan University is an innovative undergraduate course that provides in-depth knowledge and understanding of the theory and practice of brand and marketing management. It offers hands-on experience, accredited qualifications, and the ability to shape a successful future in an ever-changing, diverse market.Course Content: The three-year course comprises modules tackling key principles in marketing and brand management, strategic decision-making, and contemporary issues in marketing. The course content also covers digital brand management, advertising, and integrated marketing communications, global brand management, and ethical issues.Key Modules: The key modules featured in this degree course include Strategic Brand Management, Digital Branding, and Advertising as well as Integrated Marketing Communications, Ethical and Contemporary Issues in Marketing, and Strategic Marketing Decisions.Accreditations: The Brand and Marketing Management course is accredited by the Chartered Institute of Marketing (CIM). This means the course equips students with qualifications that are highly sought after by employers.Future Careers: Upon graduating from this course, students have a variety of career paths to explore. They could pursue roles in areas such as brand management, advertising, public relations, digital marketing, sales management, market research and more.For more information on this course, please visit the official course page here-Degree.aspx).