BA (Hons) Advertising and Marketing Management

The Advertising and Marketing Management BA (Hons) course offered by Cardiff Metropolitan University provides students with the required knowledge and skills to pursue careers in advertising, digital marketing, public relations and branding. The course is designed to develop creative, business and analytical skills while fostering professional development.Course Content: The course will cover essential concepts in marketing and advertising, and help students gain expertise in communication management, identifying target audiences, budget management, and creative strategy development. The course offers a blend of theory and practice with real-world experience, including internships and professional projects. Key Modules: The core modules offered in this course are Marketing Strategy, Consumer Behaviour, Advertising & Media, and Creativity & Innovation. In addition, the course also includes several optional modules to suit the individual interests of students. Accreditations: The course is accredited by the CIM (Chartered Institute of Marketing) and offers exemptions from several CIM modules, thus providing a faster route to a professional qualification for students.Future Careers: This course will prepare students for various roles in advertising and marketing. Past graduates of this course have progressed to roles in advertising agencies, media companies, or marketing departments within businesses across different sectors. For more information on this course, please visit the official course page-Degree.aspx).