MSc Strategic Marketing

The Strategic and Digital Marketing MSc at Cardiff University is a rigorous, highly-specialised course offering in-depth industry insight and exposing students to the latest marketing trends. The course is suitable for students who are looking to kick-start or progress their career in strategic or digital marketing.Course Content: The content covers a broad array of relevant topics to give students an edge in the job market. It includes areas such as marketing strategy, digital marketing, data analysis and research methods, strategic brand management, and customer relationship management. The course also incorporates a professional marketing consultancy project where students can put their theoretical knowledge into practice.Key Modules: Some of the core modules include Marketing Strategy, Digital Marketing, Strategic Brand Management, Research Methods, Marketing Analytics, and a Marketing Consultancy Project.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), meaning students can gain professional exemptions from the CIM Certificate in Professional Marketing and CIM Diploma in Professional Marketing Future Careers: The Strategic and Digital Marketing MSc can open a range of career opportunities across various industries. Graduates may become marketing managers, brand managers, marketing analysts, or digital marketing executives, to name a few. Several graduates have also pursued successful careers in consultancy and research or further academic studies.For more information on this course, please visit the official course page.