MSc Marketing

The Marketing MSc course offered by Cardiff University is a full-time programme, available for one year duration. This course is designed for those who wish to work in the areas of marketing, marketing services, and marketing management. It places emphasis on strategic thinking, sustainability, creativity, and innovation, empowering students with the knowledge, skills, and self-confidence to excel in the dynamic and increasingly fast-paced world of marketing.Course Content: The course provides you with a thorough grounding in the core concepts, frameworks, and techniques of marketing. The students will understand the challenges faced by marketing professionals today with themes like sustainability, creativity, and innovation. The learning and teaching methods for this course include lectured material, role-plays, practical exercises, case study investigations, and self-managed learning. Key Modules: Students on this course will study the following modules: Marketing Planning and Strategy, Consumer Research, Strategic Brand Management, e-Marketing and Social Media, International Marketing, and Sustainable Marketing. Each of these modules contributes to the development of the vital tools needed for contemporary marketing.Accreditations: The course is accredited by The Chartered Institute of Marketing (CIM) and have been mapped to the CIM Professional Marketing Competencies. As a result, students can gain significant exemptions from the CIM Professional Diploma, enhancing their credibility and employability.Future Careers: The Marketing MSc programme prepares students for a diverse range of marketing careers such as brand management, account management, digital marketing, market research, public relations, and marketing consultancy. Top employers of graduates from this programme include Google, Microsoft, IBM, Procter & Gamble, Accenture, and more.For more information on this course, please visit the official course page.