BSc Business Management (Marketing)

The Business Management (Marketing) BSc at Cardiff University is a full-time course that provides students with the knowledge and understanding of how companies identify their customers, design products, and decide prices and communication strategies to take advantage of market opportunities. The course also offers an optional sandwich year where students can gain work experience in a business setting.Course Content: The course content consists of a balance of general business management modules and specialist marketing ones. In the first year, students will be introduced to the main functions within business and the key issues faced by businesses, remaining modules will delve into marketing. By the third year, students will study strategic marketing and have the option to choose specialist modules that suit their interests and career aspirations. Key Modules: Some of the key modules include Principles of Marketing, Marketing Research, Professional Skills, Business Functions, Marketing Strategy, Brand Management, Global Marketing, and others.Accreditations: The course is accredited and endorsed by the Chartered Institute of Marketing (CIM), which allows students to gain professional qualifications through the CIM Graduate Gateway. Future Careers: The course prepares students to pursue a variety of career paths. Graduates of this course can work within sectors such as advertising, branding, management consulting, market researchers, public relations officer, and more.For more information on this course, please visit the official course page.