MSc Digital Business Management

The MSc Digital Business Management course at the University of Portsmouth is designed to prepare students for a successful managerial career within the digital business sector. It offers a balance of digital business management modules and independent study, enabling students to develop a comprehensive understanding of digital business management theory and practice.Course Content: This course provides a combination of essential digital business management theories, essential competencies and practical application that will shape innovative leaders who can initiate, lead and manage digital business opportunities. The course engages students in a broad range of business management disciplines such as digital marketing, data management, change management, project management and business analytics to produce graduates with the necessary skills set. Key Modules: This course includes a variety of modules such as ‘Digital Business Models and Planning’, ‘Digital Project Management and Consultancy’, ‘Digital Transformation and Change Management’, ‘Business Analytics’, ‘Digital Marketing and Social Media Strategy’ and 'Data Management and Decision Making’. These modules focus on providing the students with the essential tools and skills needed in the ever-evolving digital business environment.Accreditations: This course is accredited by the Association to Advance Collegiate Schools of Business (AACSB), a leading accreditation body for business schools worldwide which ensures quality and continuous improvement.Future Careers: This course offers several career prospects. Graduates can look forward to roles such as digital project manager, digital transformation consultant, digital marketing manager, data analyst, IT manager, and other leadership roles in the digital business sector.For more information on this course, please visit the official course page.