MA International Marketing

The MA in International Marketing course at the University of Portsmouth is an engaging postgraduate program designed to equip students with the skills to operate effectively in the international marketing field. The students get to study about different themes such as cross-cultural consumer behaviour, managerial decision making and marketing strategy in an international context.Course Content: This postgraduate program focuses on imparting strategic international marketing knowledge, providing an understanding of world markets and their customers. Students also learn to engage intellectually and critically with the subject, positioning individuals in a well-informed and persuasive manner. Coursework and assessments are relevant and varied, including live client projects, case studies and simulations.Key Modules: The key modules in this program include researching international markets, cross-cultural consumer behaviour, marketing strategy, marketing communications in an international context, implementing organisational strategy and marketing decision making.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), with opportunities for students to gain additional qualifications from CIM while studying.Future Careers: Upon successful completion of MA in International Marketing, graduates can pursue a range of exciting career paths. The multi-industry skills learnt can lend to roles like Marketing Executive, Public Relations Officer, Advertising Account Executive and Sales Promotion Account Executive, to name a few. For more information on this course, please visit the official course page.